root.independent
engineering studio

E-commerce.
Built around you.

A storefront your customers understand. A platform that fits the way you sell. We build WooCommerce stores and custom e-commerce experiences, with the business behind each order in mind.

Discuss your project
Juicefast custom e-commerce storefront with product discovery and programme bundles
Juicefast / Custom e-commerce

The store is only the beginning.

A successful buying journey connects product information, selection and checkout with the people and systems fulfilling the order. We start by understanding that whole journey, then choose the technology and scope that fit it.

What we
can build.

Product discovery & checkout
Organise a complex catalogue, explain product options and guide customers towards a useful choice. Define the cart, checkout and payment experience around how the business sells.
WooCommerce development
Custom WordPress themes, WooCommerce functionality and plugin development when the platform fits your requirements. Extend the product and order model with a clear plan for updates and maintenance.
Custom commerce platforms
When the central business rules need their own architecture, we can scope a bespoke storefront and supporting services. The choice starts with requirements, existing systems and the cost of maintaining the product.
APIs & business integrations
Connect the store with payment services and business systems. Define where data belongs, how it moves and what happens when an integration fails, before those decisions become a production problem.

Commerce, in practice.

Bio-Sol

A specialist WooCommerce experience with a product-selection wizard, educational content and an online quote generator. The focus: helping customers choose a treatment suited to their needs.

Explore Bio-Sol (opens a new tab)

Juicefast

A custom e-commerce project for a nutrition and wellness brand. Product-led categories, programme bundles and guided shopping bring a broad range into one distinctive storefront.

Explore Juicefast (opens a new tab)

Choose the foundation after the problem.

WooCommerce is a useful starting point when WordPress and its product and order model fit the project. Custom development becomes relevant when your core workflow needs a different foundation. We discuss the tradeoffs before committing to either.

A little clarity.
Before we build.

Can you improve an existing WooCommerce store?

Yes. We first review the current setup, understand the change you need and identify dependencies. The scope might be a custom integration, a checkout improvement, a performance pass or a wider rebuild.

What affects the cost of an e-commerce project?

Catalogue complexity, product rules, design, content migration, payments, delivery requirements and integrations all affect the estimate. Send an existing site or a short description of the store and the systems it needs to connect to.

Can we launch in stages?

We can define a first release around the core buying flow, then expand from feedback. We agree which customer and administration journeys belong in that release before development starts.

Does the store need AI?

Only when it solves a useful task. An assistant, semantic search or automation needs suitable data and a way to check its output. Those decisions belong in the scope, rather than being an automatic add-on.

Connected capabilities.

Let’s build your
next storefront.

Tell us what you sell, what needs to connect and where the current experience gets in the way.

Send a project enquiry